Jennifer McGowen graduated with her Bachelor of Arts degree in English, Rhetoric, and Writing and Photojournalism as a member of the Honors College at Ball State University in May 2022. She was a member of the Ball State Flute Guild, Basketball Band, Pride of Mid-America Marching Band, Ball State concert bands, and the Ball State student chapter of Sigma Tau Delta. Jennifer was also the Secretary for Sigma Tau Delta, a founding member of the Pride of Mid-America’s Public Relations Team, and a Marketing Intern at Emens Auditorium.

Jennifer graduated with her Master’s of Arts in Public Relations at Ball State University in May 2023. She worked as a Graduate Assistant for Pruis Hall at Ball State as well as a Marketing Associate for The Robert’s Group Live. She was also the Head of the Pride of Mid-America Marching Band’s Public Relations Team. During her studies, she primarily focused on social media content strategy. Her master’s thesis featured in-depth research of perfecting a campaign plan for social media platforms. This research included three case studies reviewing the diverse array of campaign strategies used by various businesses. After reviewing these campaign strategies, Jennifer was able to construct a social media content strategy plan that businesses can implement in their own practices.

In May 2023, Jennifer made the move from Indiana to North Carolina to work as a Digital Marketing Manager for the Johnston County Visitors Bureau. Her job entails photographing events in the community, managing content on JCVB’s website, running social media campaigns across various platforms, and being a prominent figure out in the community of Johnston County.

Click here for her resume.